In a world where creativity knows no boundaries, art has become an essential means of self-expression, storytelling, and cultural representation. However, in an increasingly digital era, where attention spans are fleeting and content is abundant, artists face a unique challenge: How can they effectively promote their creative output and connect with a broader audience? This is where the power of influencer marketing comes into play.
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Networking plays a vital role in an artist’s career, as building connections opens many new doors for personal and professional development. A diverse network allows artists to encounter a plethora of perspectives and artistic styles, with so much room for creative growth. This exposure broadens their outlook in life and allows them to embrace new artistic expressions and techniques, as well as spark ingenuity in their creative thinking.
Everyone from Justin Bieber to Shawn Mendes was discovered on YouTube. Over the course of the past decade and a half it has made way for some of the biggest acts in music, so it’s key as a rising artist to understand the best way to create and maintain an audience for yourself on YouTube.
At first, it may seem overwhelming, especially in a digital world full of talented people from all walks of life, but by simply taking the journey one step at a time, you'll begin to see that it all boils down to consistency, authenticity, and a true passion in what you are doing every time you post. So…how is it possible to build and maintain a successful artist channel, well let’s talk about it. The hardest part about producing creative outputs is…money and time. It takes a lot of time to be able to find grants and resources for funding projects. A lot of the time you encounter issues with eligibility, qualifications, and making sure that all the elements of your application are solid.
As an artist, it is important to have good web visibility if you want to be able to develop your own following and fan base. In order to do so, it is important to understand the difference between paid and organic advertising.
We will walk you through the differences between paid and organic advertisements, along with their pros and cons. Social media is an effective and inexpensive way if used organically, for artists to showcase, promote and sell their artwork and reach the audience. There are so many channels to promote art from Pinterest to Youtube however the most effective way currently results coming from social media according to a recent survey in fact, at least 47.1% of internet users are also top users of social media. For this reason, as well as the tech-friendly usage of most socials, they are considered a useful window to promote art.
Have you ever discovered a new product or service from someone you follow on social media? Chances are, this was a result of influencer marketing. Similar to a celebrity endorsement, influencer marketing is a strategy used by brands to reach their audience through influencers on social media. These influencers are paid by brands to advertise their products on social media, which tells their audience they endorse the brand.
An example of this marketing technique comes from social media personality Brittany Broski. Over the years, Brittany gained a large audience from her comedy and beauty videos on YouTube and TikTok and currently has 1.2 million followers on Instagram. She recently partnered with the cosmetic company Smashbox, which was made possible due to her status on social media along with her content related to makeup. Now it’s your turn. We’ll walk you through the process of influencer marketing and how you – as an artist – can become an influencer yourself. The power of social media enables artists and musicians at all levels and skills to market themselves on their own. On most channels, it’s completely free of charge. For instance, Facebook and Instagram allow artists to get in contact with each other, share ideas and exchange opinions on the latest piece of art or music track. In fact, social media platforms are a great channel for creating new opportunities to progress your career.
It’s important for artists of today to know the basic tips of social media that can help them progress in their careers. Utilizing social media will open the door to opportunities to opportunities to further expand artistic possibilities in the digital age. Picture this: you’re an artist looking to begin marketing yourself, so you decide to create a website to showcase your work. After searching your name in Google, your site appears at the top of the page. Sounds like a dream, right? Well, you’re in luck, because it’s entirely possible!
In order for your website to succeed, there’s an important concept you need to know: search engine optimization, or SEO for short. It sounds intense, but we’ll walk you through how it works. On November 2, 2022, singer Natalie Jane uploaded a TikTok of her and a friend covering Gnarls Barkley’s hit song “Crazy”. Their performance went viral on the app, garnering 18.4 million likes and 134.7 million views. The first time I watched this video, I couldn’t get it out of my head. I was so impressed with their voices and found myself eager to learn more about them. As simple as it sounds, Natalie’s post is an example of content marketing in the performing arts.
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AuthorKristine Dizon is a multi-faceted performer, teacher, writer, author, linguist, and entrepreneur. She is Founder & CEO of the Music & Language Learning Center, The Modern Artist Project and co-founder of the Gran Canaria International Clarinet Festival and American Single Reed Summit. She is an artist for Uebel Clarinets and Silverstein Works. Learn more at www.kristinedizon.com. Archives
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