Everyone from Justin Bieber to Shawn Mendes was discovered on YouTube. Over the course of the past decade and a half it has made way for some of the biggest acts in music, so it’s key as a rising artist to understand the best way to create and maintain an audience for yourself on YouTube.
At first, it may seem overwhelming, especially in a digital world full of talented people from all walks of life, but by simply taking the journey one step at a time, you'll begin to see that it all boils down to consistency, authenticity, and a true passion in what you are doing every time you post.
So…how is it possible to build and maintain a successful artist channel, well let’s talk about it.
There’s a lot to consider when it comes to creating a channel that cannot just grow, but maintain as time goes on, so it’s important to be aware of the journey from building a successful channel to maintaining and making sure to stay level-headed all the while.
Building a Successful Channel
As I mentioned earlier, building a successful artist channel is all about taking it day-by-day instead of worrying about what everyone else is doing. Superstars like Tate McCrae took years upon years to develop an audience for themselves and in that time gain an understanding of what works and what doesn’t.
Finding an audience isn’t always easy, and there will be a whole lot of trial and error no matter who you are, which is the only way to truly grow as an artist on YouTube. With that in mind, posting content consistently is important to develop a fanbase for yourself, as it allows more people to be made aware of your channel.
Maintaining an Audience
Building a successful channel over the course of a few years helps you develop an audience that is interested in the content you create, so now the question is, how do you maintain the fanbase? It’s not as easy a question as it may seem, because no matter how talented you are success is not overnight, it’s almost always a gradual process.
One of the biggest elements when it comes to maintaining an audience is staying true to yourself and making content that is authentic, because that is the only way to truly develop a fanbase. As an artist, it is crucial to not lose sight of the “why” of what you’re doing because views and attention will come with time, the real key is authenticity.
One Day at a Time
Much like anything creative, taking it day-by-day when it comes to developing as an artist on YouTube is necessary to find your way on the platform. Views are never guaranteed, and there’s always a whole bunch of unpredictability, but when you make content that’s true to yourself eventually, you’ll find a fanbase for yourself.
Comparison is unnecessary when it comes to making content, especially as an artist, because everyone is on their own path, and everyone is at different parts, so as long as you do your best, everything will work itself out. It may sound cliché, and you may have heard it countless times, but the only way to truly succeed at anything is by keeping it true to yourself, and I wish you the best of luck on your journey as an artist on YouTube! If you want to learn more about YouTube, schedule a free consultation with us today!
Kristine Dizon is a multi-faceted performer, teacher, writer, author, linguist, and entrepreneur. She is Founder & CEO of the Music & Language Learning Center, The Modern Artist Project and co-founder of the Gran Canaria International Clarinet Festival and American Single Reed Summit. She is an artist for Uebel Clarinets and Silverstein Works. Learn more at www.kristinedizon.com.