The rise of social media platforms throughout the last few decades has created a billion-dollar industry on platforms like TikTok and Instagram, so exploring its potential is important. Considering the role influencer marketing has carved out, exploring the place it has is important, especially for creatives. ​

Have you ever discovered a new product or service from someone you follow on social media? Chances are, this was a result of influencer marketing. Similar to a celebrity endorsement, influencer marketing is a strategy used by brands to reach their audience through influencers on social media. These influencers are paid by brands to advertise their products on social media, which tells their audience they endorse the brand.

An example of this marketing technique comes from social media personality Brittany Broski. Over the years, Brittany gained a large audience from her comedy and beauty videos on YouTube and TikTok and currently has 1.2 million followers on Instagram. She recently partnered with the cosmetic company Smashbox, which was made possible due to her status on social media along with her content related to makeup.
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Now it’s your turn. We’ll walk you through the process of influencer marketing and how you – as an artist – can become an influencer yourself.