The power of social media enables artists and musicians at all levels and skills to market themselves on their own. On most channels, it’s completely free of charge. For instance, Facebook and Instagram allow artists to get in contact with each other, share ideas and exchange opinions on the latest piece of art or music track. In fact, social media platforms are a great channel for creating new opportunities to progress your career.
It’s important for artists of today to know the basic tips of social media that can help them progress in their careers. Utilizing social media will open the door to opportunities to opportunities to further expand artistic possibilities in the digital age.
On November 2, 2022, singer Natalie Jane uploaded a TikTok of her and a friend covering Gnarls Barkley’s hit song “Crazy”. Their performance went viral on the app, garnering 18.4 million likes and 134.7 million views. The first time I watched this video, I couldn’t get it out of my head. I was so impressed with their voices and found myself eager to learn more about them. As simple as it sounds, Natalie’s post is an example of content marketing in the performing arts.
Kristine Dizon is a multi-faceted performer, teacher, writer, author, linguist, and entrepreneur. She is Founder & CEO of the Music & Language Learning Center, The Modern Artist Project and co-founder of the Gran Canaria International Clarinet Festival and American Single Reed Summit. She is an artist for Uebel Clarinets and Silverstein Works. Learn more at www.kristinedizon.com.