In a world where creativity knows no boundaries, art has become an essential means of self-expression, storytelling, and cultural representation. However, in an increasingly digital era, where attention spans are fleeting and content is abundant, artists face a unique challenge: How can they effectively promote their creative output and connect with a broader audience? This is where the power of influencer marketing comes into play.
In order to get your name out there as a musician in the modern age, it takes a whole lot of “self-marketing.” It may no longer be selling CDs of your songs to friends, family, and strangers, now it has to do with making a name for yourself online.
If you look at nearly every single “Big-Name” musician out there, they have their own personal website, including talents like Miley Cyrus, Charlie Puth, along with a few thousand others. But the website is only one piece of the puzzle theoretically because another super important element is the use of social media.
This interview has been edited for clarity and brevity. For the complete interview, you can access here.
Kristine Dizon: Hello, my name is Kristine Dizon and I'm the CEO and founder of The Modern Artist Project. Today, I'm with Robyn Saunders. Robin is a performer and music teacher located in Manchester who specializes in piano and woodwind instruments. Robin was trained in classical clarinet, classical piano, and jazz saxophone at Leeds College of Music where she received a first-class honors degree.
Kristine Dizon is a multi-faceted performer, teacher, writer, author, linguist, and entrepreneur. She is Founder & CEO of the Music & Language Learning Center, The Modern Artist Project and co-founder of the Gran Canaria International Clarinet Festival and American Single Reed Summit. She is an artist for Uebel Clarinets and Silverstein Works. Learn more at www.kristinedizon.com.