In order to get your name out there as a musician in the modern age, it takes a whole lot of “self-marketing.” It may no longer be selling CDs of your songs to friends, family, and strangers, now it has to do with making a name for yourself online.
If you look at nearly every single “Big-Name” musician out there, they have their own personal website, including talents like Miley Cyrus, Charlie Puth, along with a few thousand others. But the website is only one piece of the puzzle theoretically because another super important element is the use of social media.
Seems like everyone on the planet has some sort of social media, whether it’s TikTok, Instagram, Snapchat, Twitter, or a dozen others, so it’s a great resource for growing musicians to gain an audience for themselves.
To make the prospect of growing as an artist with social media and through creating a website less daunting, here are some tips to get you a head start.
Tip 1: Consistency is Key
When marketing yourself as a musician, there is nothing more important than being consistent. Take Charlie Puth for example, although he hadn’t released music in years, he would post snip-bits on his Tik-Tok in order to build hype in the meantime.
Numbers will grow with time as long as the product that you make (musically in this case) appeals to people. Maybe you are a singer, so you cover popular songs every week, or a guitarist with unique ways to play classic hits…the potential is truly unlimited as long as you are consistent.
Tip 2: Learn Your Audience
If you are consistent like I talked about in the previous step, then over time you will likely build an audience for yourself that you want to keep engaged. A great way to do this is with a website where you post updates, tour schedules, merchandise, etc., once you reach a certain point.
For many, it takes a while to get to that point, which is why the best course of action is simply to do the same thing on Instagram, Twitter, TikTok, and all the others. Over time you’ll see which areas gain the most interest and focus your attention on those in order to appeal your audience to the highest possible degree.
Tip 3: Be True to Yourself
When trying to make a name for yourself as a musician, it’s extremely important to make sure that you are doing it in a way that is true to yourself. Don’t create posts or make a website that replicates every little detail of someone successful, make sure to have your own personal touch.
It is becoming more and more obvious when people are not truly themselves on social media, and at times seem like a puppet for their labels or playing a character to get more attention. When creating a brand for yourself, think of what elements you like from your favorite musicians and work to replicate that in your own work.
Hopefully, these few tricks help start you on your journey of growing an audience for yourself online, and just like with anything take it day-by-day and upon that, don’t lose sight of why you create music in the first place! If you want to learn more about creating engaging content, schedule a free consultation with us today!
Kristine Dizon is a multi-faceted performer, teacher, writer, author, linguist, and entrepreneur. She is Founder & CEO of the Music & Language Learning Center, The Modern Artist Project and co-founder of the Gran Canaria International Clarinet Festival and American Single Reed Summit. She is an artist for Uebel Clarinets and Silverstein Works. Learn more at www.kristinedizon.com.