As an artist, it is important to have good web visibility if you want to be able to develop your own following and fan base. In order to do so, it is important to understand the difference between paid and organic advertising.
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We will walk you through the differences between paid and organic advertisements,  along with their pros and cons.

Social media is an effective and inexpensive way if used organically, for artists to showcase, promote and sell their artwork and reach the audience. There are so many channels to promote art from Pinterest to Youtube however the most effective way currently results coming from social media according to a recent survey in fact, at least 47.1% of internet users are also top users of social media. For this reason, as well as the tech-friendly usage of most socials, they are considered a useful window to promote art. ​

Have you ever discovered a new product or service from someone you follow on social media? Chances are, this was a result of influencer marketing. Similar to a celebrity endorsement, influencer marketing is a strategy used by brands to reach their audience through influencers on social media. These influencers are paid by brands to advertise their products on social media, which tells their audience they endorse the brand.

An example of this marketing technique comes from social media personality Brittany Broski. Over the years, Brittany gained a large audience from her comedy and beauty videos on YouTube and TikTok and currently has 1.2 million followers on Instagram. She recently partnered with the cosmetic company Smashbox, which was made possible due to her status on social media along with her content related to makeup.
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Now it’s your turn. We’ll walk you through the process of influencer marketing and how you – as an artist – can become an influencer yourself.

The power of social media enables artists and musicians at all levels and skills to market themselves on their own. On most channels, it’s completely free of charge. For instance, Facebook and Instagram allow artists to get in contact with each other, share ideas and exchange opinions on the latest piece of art or music track. In fact, social media platforms are a great channel for creating new opportunities to progress your career.
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It’s important for artists of today to know the basic tips of social media that can help them progress in their careers. Utilizing social media will open the door to  opportunities to opportunities to further expand artistic possibilities in the digital age. 

Picture this: you’re an artist looking to begin marketing yourself, so you decide to create a website to showcase your work. After searching your name in Google, your site appears at the top of the page. Sounds like a dream, right? Well, you’re in luck, because it’s entirely possible!
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In order for your website to succeed, there’s an important concept you need to know: search engine optimization, or SEO for short. It sounds intense, but we’ll walk you through how it works.

On November 2, 2022, singer Natalie Jane uploaded a TikTok of her and a friend covering Gnarls Barkley’s hit song “Crazy”. Their performance went viral on the app, garnering 18.4 million likes and 134.7 million views. The first time I watched this video, I couldn’t get it out of my head. I was so impressed with their voices and found myself eager to learn more about them. As simple as it sounds, Natalie’s post is an example of content marketing in the performing arts.

As an artist, boosting your profile is as easy as pressing the “post” button. With social media taking the world by storm, a new generation of artists is being discovered on apps like TikTok, giving them the opportunity to showcase their talents. One artist, in particular, is American singer Gayle, who went viral on the app and is now an opener for Taylor Swift’s upcoming tour.

In our last blog post, we discussed how you should prepare an organic marketing strategy and set it up for success. Today, we’ll look into tangible steps you can take to expand your client base and increase brand loyalty. ​

So you’ve started a business. You have the willingness and drive to make it succeed. What you don’t have (yet) is a big budget or enough knowledge to select and use the tools at your disposal — such as the ones provided by Google, like Google Analytics, but also social media platforms and research tools for keywords.

A lot of technical information and jargon can be more confusing than helpful for someone new to digital marketing. In this article, we’ll help you understand what organic marketing is and how to set up a plan that works for you. 
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