 When it comes to making content online, it must be captivating and entertaining for you to build an audience for yourself. Considering how much content is out there, it’s much easier said than done to grow an audience with seemingly endless competition. To help simplify the process, I’ll detail some of the best techniques for creating engagement content online. Although it may feel overwhelming at first, taking it step-by-step will make it so you can try these techniques yourself. So, without any further ado, here are some valuable tips & techniques to help you create engaging content online. Understand Your Audience Before you make your first video, post, or anything online, understanding the audience that you are trying to reach is extremely important. Having a “why” when it comes to everything that you do when making content helps makes your path more concrete. Say for example that you are a pianist that plays classical music, to maximize your potential, it’s important to know what audience demographic you want to reach and understand why. If your desire is to reach out to an older audience, then you would need to tailor your content to engage that demographic. That doesn’t necessarily mean that you don’t have a younger audience, instead that you chose to focus on an older demographic with your content. Be Consistent An aspect of making content online is that it must be consistent if you want to succeed. By consistent I don’t mean non-stop, but that it should keep your audience satisfied, and that’s almost always through a continual stream of content. This consistency is especially important for those in the creative space because usually, it takes quite a bit of time to make a finished product, i.e., a song or a show. That’s why for artists like Charlie Puth, making content on TikTok helps “holdover” your audience in between albums. Consistency is key when it comes to “playing the content game,” so don’t underestimate the power of creating a consistent stream of content to build a fanbase for yourself. Keep it Authentic Everything I talked about earlier doesn’t mean all that much if you don’t keep the content authentic to yourself. Maintaining a genuine spirit whenever you create anything is the only way for you to be successful long-term because passion is what drives success. Authenticity is not difficult when you are in tune with yourself, it’s when you “lose yourself” in the process that makes content fake or phony. Don’t get me wrong, you must make content for an audience and maintain appeal, but make sure that it’s not at the detriment of your own well-being. Although copying content may work for some, it never lasts, and it never brings fulfillment, so there’s no point in making anything that is not true to yourself. Hopefully, the tips & techniques that I detailed above help you understand some of the most important elements of making engaging content online. Although the journey ahead may seem lofty, and will certainly not be easy, keeping these tips & tricks in mind is a great place to start. If you want to learn more about how to find your way as a creative online, schedule a free consultation with us today!
0 Comments
Leave a Reply. |
AuthorKristine Dizon is a multi-faceted performer, teacher, writer, author, linguist, and entrepreneur. She is Founder & CEO of the Music & Language Learning Center, The Modern Artist Project and co-founder of the Gran Canaria International Clarinet Festival and American Single Reed Summit. She is an artist for Uebel Clarinets and Silverstein Works. Learn more at www.kristinedizon.com. Archives
June 2024
Categories
All
|
RSS Feed
