When it comes to promoting a career as a creative online, there are numerous aspects to consider from specific media accounts to style of content, and countless others, including taking advantage of video & live streaming. At first, it may seem daunting, but just like anything else if you take it step-by-step it will do wonders.
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In a world where creativity knows no boundaries, art has become an essential means of self-expression, storytelling, and cultural representation. However, in an increasingly digital era, where attention spans are fleeting and content is abundant, artists face a unique challenge: How can they effectively promote their creative output and connect with a broader audience? This is where the power of influencer marketing comes into play.
In order to get your name out there as a musician in the modern age, it takes a whole lot of “self-marketing.” It may no longer be selling CDs of your songs to friends, family, and strangers, now it has to do with making a name for yourself online.
If you look at nearly every single “Big-Name” musician out there, they have their own personal website, including talents like Miley Cyrus, Charlie Puth, along with a few thousand others. But the website is only one piece of the puzzle theoretically because another super important element is the use of social media. Networking plays a vital role in an artist’s career, as building connections opens many new doors for personal and professional development. A diverse network allows artists to encounter a plethora of perspectives and artistic styles, with so much room for creative growth. This exposure broadens their outlook in life and allows them to embrace new artistic expressions and techniques, as well as spark ingenuity in their creative thinking.
Everyone from Justin Bieber to Shawn Mendes was discovered on YouTube. Over the course of the past decade and a half it has made way for some of the biggest acts in music, so it’s key as a rising artist to understand the best way to create and maintain an audience for yourself on YouTube.
At first, it may seem overwhelming, especially in a digital world full of talented people from all walks of life, but by simply taking the journey one step at a time, you'll begin to see that it all boils down to consistency, authenticity, and a true passion in what you are doing every time you post. So…how is it possible to build and maintain a successful artist channel, well let’s talk about it. In today's digital era, artists are dependent on their websites to reach a broad demographic and establish a devoted audience. An artist's website is no longer merely a necessity, but an absolute necessity in today's digital age.
But here's the burning question: How can you ensure that your website stands out from other websites and captures the attention of your target audience? How can you build a platform that not only captivates but also leaves a lasting impression that reflects your own unique creative vision? In today's digital age, social media dominates how we connect and consume content. Being able to understand the nuances of building and maintaining an artist's Instagram account is no longer optional — it’s essential. Instagram has become an indispensable tool for artists seeking to expand their reach and showcase their talent. With its visually immersive platform and global user base, Instagram offers artists a unique opportunity to engage with a broad audience, fostering connections, and amplifying their artistic presence.
What’s a job without work? What’s a claim without evidence? What’s a person without personality? In all these scenarios, the job, the claim, and the person would be nothing without something to back it up. A thorough and engaging portfolio can do just that for you trying to build your creative career. The digital world has expanded the creative spectrum for artistic people to have many options when it comes to constructing their portfolios. A portfolio can come in the form of a website, demo reel, animation, or a simple scrapbook, but the purpose of them is all the same: it summarizes who you are and reflects that in your work.
I never thought in my life…that I would be able to host a podcast. I have always been very shy when it came to public speaking and was hesitant to start it. However, I saw that it was a necessity to share and have honest discussions about the creative industries with a variety of different professionals that had encountered a variety of different obstacles that led to their successes.
Mentorship is a great way of being able to not only continue to develop your craft, but also to feel empowered with the creative decisions that you make in your career. Mentors can provide valuable advice to what they believe would be valuable in your own individual development. I’ve had a variety of different mentors that guided me to where I am today and am so thankful for those people. However, I have also had some terrible mentors that have almost destroyed my outlook of my career throughout the journey that I continue to live today.
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AuthorKristine Dizon is a multi-faceted performer, teacher, writer, author, linguist, and entrepreneur. She is Founder & CEO of the Music & Language Learning Center, The Modern Artist Project and co-founder of the Gran Canaria International Clarinet Festival and American Single Reed Summit. She is an artist for Uebel Clarinets and Silverstein Works. Learn more at www.kristinedizon.com. Archives
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