 This interview has been edited for clarity and brevity. For the complete interview, you can access here.
Kristine Dizon: Hello, my name is Kristine Dizon and I'm the CEO and Founder of the Modern Artist Project. Today, I'm with Eric Booth, who has been on the faculty of Juilliard, Tanglewood, and Lincoln Center Institute. He has given workshops at over 30 universities and 60 cultural institutions and has designed and led over 20 research projects and seven online courses and workshops, including the new course "Teaching Artistry for Social Impact," offered free on Kadenz. Thank you, Eric, for joining us today.
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 If you’re an artist of any kind, particularly if you’re starting to show your art to the public, getting reviews is incredibly important. Having your work looked at and talked about will help so much in getting people to know your art.
Whether you’re releasing an album, have a live performance, or are putting together an exhibition, here’s how to get your art reviewed.  To succeed as an artist, you must first create a business for yourself. This can be done by building your brand on various social media platforms. However, balancing your business as you pursue your art can be difficult. To save you some time – and some stress – we’ve provided a solution to help you stay organized as you begin your journey in the art and music industries.
 This interview has been edited for clarity and brevity. For the complete interview, you can access here.
Kristine Dizon: Hello, my name is Kristine Dizon, and I'm the CEO and founder of The Modern Artist Project. Today I'm here with Dr. Julia Lougheed, the newly appointed Executive Director of the New Works Project. This nonprofit organization is dedicated to making new music more accessible to wider audiences. In addition to her role at the New Works Project, Julia is also an adjunct professor of clarinet at Scottsdale Community College and Paradise Valley Community College. She also serves as the Event Coordinator for the Fine and Performing Arts department at Phoenix College and is the production manager for the All My Ears New Music Festival. Thank you, Julia, for joining us today.  As an artist, boosting your profile is as easy as pressing the “post” button. With social media taking the world by storm, a new generation of artists is being discovered on apps like TikTok, giving them the opportunity to showcase their talents. One artist, in particular, is American singer Gayle, who went viral on the app and is now an opener for Taylor Swift’s upcoming tour.
It’s clear to see how social media has given artists a platform to reach a wider audience. However, each post must have some strategy behind it. You may be wondering, why do I need a strategy? It’s difficult to watch artists like Charli D’Amelio rise to fame out of luck or algorithms, but that doesn’t mean you should dismiss a strategic approach to growing your page. To help you out, we’ve listed some simple, no-cost strategies for increasing your social media following and finding your right audience.  As you approach your final year of college, the looming question of what comes next can be stressful and overwhelming. "What do you want to do after college?" is a common question from friends and family, especially if you're studying in the humanities and arts. You may be wondering if it's best to gain some real-world experience or start preparing for graduate school applications.
The job hunting process can be tough, with endless scrolling on job sites and the pressure to secure a job after graduation. While opportunities may seem plentiful, the competition is fierce. So, how can you stand out from the crowd? One way is by creating a portfolio. A portfolio is a collection of your best work, showcasing your skills and abilities to potential employers. Not only will it help you stand out from the competition, but it will also give you the opportunity to reflect on your accomplishments and growth as a student. So, as you navigate the job hunt and consider your options post-graduation, don't forget the power of a strong portfolio.  In our last blog post, we discussed how you should prepare an organic marketing strategy and set it up for success. Today, we’ll look into tangible steps you can take to expand your client base and increase brand loyalty.
Research and Updates The digital marketing world is ever-changing, and you'll need to keep up with those changes. Learning about SEO (search engine optimization), the process of improving your website to rank better in engine search results is essential. These improvements will ensure your website is straightforward to find for potential clients, and that it provides them with some value. You’ll need to use keywords and meta-tags (which appear on the website’s source code, not the text), and correctly label title tags. The methods and content for SEO are not stable; because they depend on what people want to look up, which, of course, is constantly changing. Therefore, it’s important to keep yourself informed on updates and algorithm changes through research, and to use tools like Google’s keyword planner. All in all, the success of your business starts with you staying ahead of the curve. It might be a good idea to look into an SEO course if this is all new to you.  So you’ve started a business. You have the willingness and drive to make it succeed. What you don’t have (yet) is a big budget or enough knowledge to select and use the tools at your disposal — such as the ones provided by Google, like Google Analytics, but also social media platforms and research tools for keywords.
A lot of technical information and jargon can be more confusing than helpful for someone new to digital marketing. In this article, we’ll help you understand what organic marketing is and how to set up a plan that works for you.  If you’re an aspiring performer or musician, chances are you’ve seen some schools ask you for a “pre-screen” recording. This is a video recording of your performance that you have to submit before getting invited for an in-person audition. It will be a deciding factor for the faculty, and with the number of applications each program can get, it’s important you get it right.
 Being a professional artist is not a simple task. It involves a lot of effort, talent, some luck, and a lot of time dedicated to working on aspects other than your art. Modern artists, more than ever, need to market themselves — with a solid business knowledge is necessary to thrive as an artist. And that’s just not everybody’s cup of tea.
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AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
February 2023
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