 This interview has been edited for clarity and brevity. For the complete interview, you can access here.
Kristine Dizon: Hello! My name is Kristine Dizon, and I'm the CEO and Founder of The Modern Artist Project. Today, I'm with bass trombonist and recent graduate of the Global Leaders Program, Adrián Nájera-Coto, who is currently a graduate research assistant at the University of Texas, Rio Grande Valley. Thank you, Adrián, for joining us today. Adrián Nájera-Coto: My pleasure, Kristine. Thank you very much for having me.
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 Social media is an effective and inexpensive way if used organically, for artists to showcase, promote and sell their artwork and reach the audience. There are so many channels to promote art from Pinterest to Youtube however the most effective way currently results coming from social media according to a recent survey in fact, at least 47.1% of internet users are also top users of social media. For this reason, as well as the tech-friendly usage of most socials, they are considered a useful window to promote art.
 This interview has been edited for clarity and brevity. For the complete interview, you can access here.
Kristine Dizon: Hello, my name is Kristine Dizon, and I'm the CEO and founder of the Modern Artist Project. Today, I'm with David Alexander Rahbee, who is currently the Senior Artist in Residence at the University of Washington School of Music in Seattle, where he is the Director of Orchestral Activities and Chair of Orchestra Conducting. So, thank you, David, for joining us today.  Have you ever discovered a new product or service from someone you follow on social media? Chances are, this was a result of influencer marketing. Similar to a celebrity endorsement, influencer marketing is a strategy used by brands to reach their audience through influencers on social media. These influencers are paid by brands to advertise their products on social media, which tells their audience they endorse the brand.
An example of this marketing technique comes from social media personality Brittany Broski. Over the years, Brittany gained a large audience from her comedy and beauty videos on YouTube and TikTok and currently has 1.2 million followers on Instagram. She recently partnered with the cosmetic company Smashbox, which was made possible due to her status on social media along with her content related to makeup. Now it’s your turn. We’ll walk you through the process of influencer marketing and how you – as an artist – can become an influencer yourself. |
AuthorKristine Dizon is a multi-faceted performer, teacher, writer, author, linguist, and entrepreneur. She is Founder & CEO of the Music & Language Learning Center, The Modern Artist Project and co-founder of the Gran Canaria International Clarinet Festival and American Single Reed Summit. She is an artist for Uebel Clarinets and Silverstein Works. Learn more at www.kristinedizon.com. Archives
June 2024
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