10 Tips in Promoting ARts in Social Media

Social media is an effective and inexpensive way if used organically, for artists to showcase, promote and sell their artwork and reach the audience. There are so many channels to promote art from Pinterest to Youtube however the most effective way currently results coming from social media according to a recent survey in fact, at least 47.1% of internet users are also top users of social media. For this reason, as well as the tech-friendly usage of most socials, they are considered a useful window to promote art. ​

The social media tricks you can’t avoid using any more
We will walk you through the 10 tips for promoting social media in an effective way:

1. To promote the own art on social media is important to use high-quality images, without any filters or bizarre lights. The pictures or video must show your art lightly and cleanly.
2. Consistency is the key: plan your schedule contents and follow it to have the plan to stick with and keep the audience engaged.
3. Hashtag: find and use hashtags relevant to your artwork to reach a wider audience. Research popular hashtags in your niche and use them in your posts. It is important you align the hashtag with your type of art and also use a language adequate for the tone of voice your art is intend to communicate
4. Engage with your audience by responding to comments quickly, and asking them for feedback or thoughts. It is important to make your followers at the centre of your work and make them feel part of the creative process and their opinion relevant. Smart is the use of polls.
5. Most of the users would like to see the process and the effort to make the final artwork. Sharing the procedure to complete a job is important because it might involve sentiments like struggle or pleasure that you put into it and it is important to make the audience passionate about you.
6. Collaboration on social media became every day more successful and popular. In fact, collaborating with other colleagues or other businesses from different industries can help to increase reach and visibility. For instance, show your artwork in a hotel hall.
7. Posting videos and not only images also is a great tip to increase engagement and be more dynamic than images
8. Social media allow you to share stories with content that has shorter life on the platform but, it has a great impact as used to report the real life or job process of the artists. It can be used to share experiences related to the art or build connections.
9. It is also important to use different social media channels to reach a wider audience, but it is also important to choose the most relevant one accordingly to your art purpose, tone of voice and audience.
10.  It is essential on social media to be authentic and be yourself without copying any other works or content. Try to always use your art and your knowledge to offer new and fresh contents to engage your audience.

Ultimately, the best social media platform to advertise art is Instagram, Facebook, Twitter, Pinterest, TikTok and YouTube. By utilizing these platforms, as an artist, you can effectively promote your work and build a following online.

ANNA AMATI

Writer
The Modern Artist Project