The "M" word, marketing, has been a topic of extensive discussion due to the recent trends it has manifested in our daily lives. Marketing was once a concept primarily comprehended by businesses. However, in this digital age, an increasing number of individuals are now engaging in self-promotion or marketing their creations online. As marketing and advertising have transitioned into the digital sphere, they have extended into the realm of visual creativity and artistry.

Marketing yourself as a creative is anything but easy, especially when it comes to creating video content for your audience. With that in mind, it’s important to be strategic with the content that you make online, instead of simply creating it without any clear-cut focus.​

The power of social media enables artists and musicians at all levels and skills to market themselves on their own. On most channels, it’s completely free of charge. For instance, Facebook and Instagram allow artists to get in contact with each other, share ideas and exchange opinions on the latest piece of art or music track. In fact, social media platforms are a great channel for creating new opportunities to progress your career.
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It’s important for artists of today to know the basic tips of social media that can help them progress in their careers. Utilizing social media will open the door to  opportunities to opportunities to further expand artistic possibilities in the digital age. 

As an artist, boosting your profile is as easy as pressing the “post” button. With social media taking the world by storm, a new generation of artists is being discovered on apps like TikTok, giving them the opportunity to showcase their talents. One artist, in particular, is American singer Gayle, who went viral on the app and is now an opener for Taylor Swift’s upcoming tour.

In our last blog post, we discussed how you should prepare an organic marketing strategy and set it up for success. Today, we’ll look into tangible steps you can take to expand your client base and increase brand loyalty. ​

So you’ve started a business. You have the willingness and drive to make it succeed. What you don’t have (yet) is a big budget or enough knowledge to select and use the tools at your disposal — such as the ones provided by Google, like Google Analytics, but also social media platforms and research tools for keywords.

A lot of technical information and jargon can be more confusing than helpful for someone new to digital marketing. In this article, we’ll help you understand what organic marketing is and how to set up a plan that works for you. 
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