Why Artists Need to Learn Social Media Marketing

The power of social media enables artists and musicians at all levels and skills to market themselves on their own. On most channels, it’s completely free of charge. For instance, Facebook and Instagram allow artists to get in contact with each other, share ideas and exchange opinions on the latest piece of art or music track. In fact, social media platforms are a great channel for creating new opportunities to progress your career.
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It’s important for artists of today to know the basic tips of social media that can help them progress in their careers. Utilizing social media will open the door to  opportunities to opportunities to further expand artistic possibilities in the digital age. 

Audience Engagement
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To begin, it’s important to know that an artist on social media needs an audience. Audiences create engagement and opportunities only when they are interested in the content you post. Social media platforms such as Instagram allow targeting your content through the use of hashtags, meaning you can tag a few “keywords” in your post to increase visibility and reach the communities interested in your product/service. Because of this, you are steadily building interest and engagement with your audience, who will eventually look forward to seeing your content. Through time and patience, you will notice results from engaging with your audience through digital media.

Social Media Platforms

Choosing the right channel to display your own work as an artist is also important for social media marketing. Even though there are so many socials and channels to choose from, this does not mean that all of them have tomust be used. Therefore, analysing the target audience and understanding which channel is most used by your audience is the best strategy for success. Additionally, it’s essential to understand what each platform offered as a benefit for your career progress, for example, Instagram is famous for stories and reels, Tik Tok is very popular for music videos.

Building Connections

The use of social media for artists is not only a tool for increasing the visibility of their own artistry and their products, but it is also a way to make connections and find inspiration. It is easier to interact with people from all over the world when you are connected on Facebook or Instagram. It helps build relationships and allows you to see other people’s art or listen to a range of musicians, which can create opportunity  foropportunity for future collaborations.

The use of social media can also be tricky. Sometimes, it can create pressure to see other content performing better than yours; meanwhile, sharing the effort to complete a job can help to avoid the sense of “everything is perfect” that socials sometimes give to the audience. As an artist, you can express yourself and share the good and the bad of your life. Being open about this can create a mirror effect between you and your audience, as this strategy also helps to give support and a little relief from problems to the audience.

Social media takes a lot of time, and it is important to handle it with care. Create a plan of what you want to share with your audience and experiment with different types of content to see what works best. With this in mind, don’t allow social media to get in the way of your creativity and what makes you unique! Social media is a great tool, but it doesn’t guarantee success. It helps to create meaningful connections with other artists and take inspiration, but it cannot substitute the time you spend in your studio and creativity. Keep sharing it with your audience and the result will arrive either way.

ANNA AMATI

Writer
The Modern Artist Project