Picture this: you’re fresh out of college and it’s time to begin your career as an artist, but you’re probably thinking, “What’s next?” Being a professional artist is not only about what you create but also how you market your creations.
If you’re struggling with how to begin this new chapter of your life, consider creating a business plan for yourself. It may sound intimidating, but it’s easier than you think! In short, a business plan is a method for defining your brand to your audience and outlining your career goals.
Social media is an effective and inexpensive way if used organically, for artists to showcase, promote and sell their artwork and reach the audience. There are so many channels to promote art from Pinterest to Youtube however the most effective way currently results coming from social media according to a recent survey in fact, at least 47.1% of internet users are also top users of social media. For this reason, as well as the tech-friendly usage of most socials, they are considered a useful window to promote art.
Have you ever discovered a new product or service from someone you follow on social media? Chances are, this was a result of influencer marketing. Similar to a celebrity endorsement, influencer marketing is a strategy used by brands to reach their audience through influencers on social media. These influencers are paid by brands to advertise their products on social media, which tells their audience they endorse the brand.
An example of this marketing technique comes from social media personality Brittany Broski. Over the years, Brittany gained a large audience from her comedy and beauty videos on YouTube and TikTok and currently has 1.2 million followers on Instagram. She recently partnered with the cosmetic company Smashbox, which was made possible due to her status on social media along with her content related to makeup.
Now it’s your turn. We’ll walk you through the process of influencer marketing and how you – as an artist – can become an influencer yourself.
If you’re an artist of any kind, particularly if you’re starting to show your art to the public, getting reviews is incredibly important. Having your work looked at and talked about will help so much in getting people to know your art.
Whether you’re releasing an album, have a live performance, or are putting together an exhibition, here’s how to get your art reviewed.
Kristine Dizon is a multi-faceted performer, teacher, writer, author, linguist, and entrepreneur. She is Founder & CEO of the Music & Language Learning Center, The Modern Artist Project and co-founder of the Gran Canaria International Clarinet Festival and American Single Reed Summit. She is an artist for Uebel Clarinets and Silverstein Works. Learn more at www.kristinedizon.com.