In our last blog post, we discussed how you should prepare an organic marketing strategy and set it up for success. Today, we’ll look into tangible steps you can take to expand your client base and increase brand loyalty.
Research and Updates
The digital marketing world is ever-changing, and you'll need to keep up with those changes. Learning about SEO (search engine optimization), the process of improving your website to rank better in engine search results is essential. These improvements will ensure your website is straightforward to find for potential clients, and that it provides them with some value.
You’ll need to use keywords and meta-tags (which appear on the website’s source code, not the text), and correctly label title tags. The methods and content for SEO are not stable; because they depend on what people want to look up, which, of course, is constantly changing.
Therefore, it’s important to keep yourself informed on updates and algorithm changes through research, and to use tools like Google’s keyword planner. All in all, the success of your business starts with you staying ahead of the curve.
It might be a good idea to look into an SEO course if this is all new to you.
Create High-quality Content
Bad content negatively affects your business! Think about it, if you tried to read a book with clearly false or outdated information, you wouldn’t buy more from the author, right? So make sure the content you put out there is accurate, relevant, and well-crafted.
This tip applies not only to text. Any content, from video to photos, to audio, needs to be high quality. Luckily for you, it’s not so inaccessible and expensive to make pleasing content anymore! Even with your phone, you can make some high-quality content.
Diversify your Media
You likely have an account for your business across different platforms, such as Instagram, LinkedIn, YouTube, Facebook, TikTok, or Spotify. Each of these platforms has a different audience and distinct media they prioritize, which means you have a lot of options to keep your content fresh and engaging.
This might seem like a lot of effort, but here’s where planning and optimization become useful. You can repurpose and recycle your content across platforms. As more platforms prioritize short-form video content, a single video can be shared on Instagram, YouTube, TikTok, and Facebook with no changes. A blog post’s information can be repurposed into an infographic, or a video idea can turn into a LinkedIn post.
If you play your cards right, a single idea can turn into varied and evergreen content.
Create Non-commercial Content
Don’t you hate it when someone only reaches out to you when they’re trying to get something from you? The same applies to your business. If all your blog posts, social media content, and email newsletters focus on selling your product, your clients are likely to lose interest.
If, however, you focus on establishing yourself as an authority figure within your niche, by providing educational content, or you show how there’s a human behind your business, through vlog-style content, you’ll build out an audience who is more willing to listen when you’re actually trying to sell a product or service.
As we’ve seen with the last tip, building a rapport with your clientele is crucial to the success of your business. You can also do this through customer engagement. Respond to your customer’s feedback and their social media posts about your product. Organize a giveaway. Reward your most loyal customers with discount codes, or by sending them an early copy of your product!
It’s nice to feel appreciated, and a customer that feels recognized is more likely to recommend your business to others — which you can encourage through a customer referral program — and to keep purchasing from you.
Collaborations and partnerships
A great way to establish yourself as a business is to collaborate with non-competing businesses and influencers in your niche.
Imagine you sell music classes. A partnership with a musical instrument brand or a music engraving service would make sense, as well as a collaboration with a music influencer. If you have a blog, you can offer a guest spot to a musician, which will bring their audience to you, and potentially earn you some backlinks. If you have a podcast, you could interview an expert clarinetist.
Essentially, if you can work out a mutually beneficial relationship with a brand, take advantage of it.
Organic marketing focuses on building brand loyalty over time so that you have a customer base that knows you and trusts your business when you’re promoting and selling something.
While it may take some time to work through your organic marketing strategy before you see results, it’s an essential process to establish your business. We hope these tips help you in this journey.
Leave a Reply.
Write something about yourself. No need to be fancy, just an overview.