On November 2, 2022, singer Natalie Jane uploaded a TikTok of her and a friend covering Gnarls Barkley’s hit song “Crazy”. Their performance went viral on the app, garnering 18.4 million likes and 134.7 million views. The first time I watched this video, I couldn’t get it out of my head. I was so impressed with their voices and found myself eager to learn more about them. As simple as it sounds, Natalie’s post is an example of content marketing in the performing arts.
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As an artist, boosting your profile is as easy as pressing the “post” button. With social media taking the world by storm, a new generation of artists is being discovered on apps like TikTok, giving them the opportunity to showcase their talents. One artist, in particular, is American singer Gayle, who went viral on the app and is now an opener for Taylor Swift’s upcoming tour.
In our last blog post, we discussed how you should prepare an organic marketing strategy and set it up for success. Today, we’ll look into tangible steps you can take to expand your client base and increase brand loyalty.
So you’ve started a business. You have the willingness and drive to make it succeed. What you don’t have (yet) is a big budget or enough knowledge to select and use the tools at your disposal — such as the ones provided by Google, like Google Analytics, but also social media platforms and research tools for keywords.
A lot of technical information and jargon can be more confusing than helpful for someone new to digital marketing. In this article, we’ll help you understand what organic marketing is and how to set up a plan that works for you. |
AuthorKristine Dizon is a multi-faceted performer, teacher, writer, author, linguist, and entrepreneur. She is Founder & CEO of the Music & Language Learning Center, The Modern Artist Project and co-founder of the Gran Canaria International Clarinet Festival and American Single Reed Summit. She is an artist for Uebel Clarinets and Silverstein Works. Learn more at www.kristinedizon.com. Archives
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