This interview has been edited for clarity and brevity. For the complete interview, you can access here.
Kristine Dizon: Hello, my name is Kristine Dizon, and I'm the CEO and founder of The Modern Artist Project.
Julia Lougheed: Hi, today I'm here with Dr. Julia Lougheed, the newly appointed Executive Director of the New Works Project. This nonprofit organization is dedicated to making new music more accessible to wider audiences. In addition to her role at the New Works Project, Julia is also an adjunct professor of clarinet at Scottsdale Community College and Paradise Valley Community College. She also serves as the Event Coordinator for the Fine and Performing Arts department at Phoenix College and the production manager for the All My Ears New Music Festival. Thank you, Julia, for joining us today.
As an artist, boosting your profile is as easy as pressing the “post” button. With social media taking the world by storm, a new generation of artists is being discovered on apps like TikTok, giving them the opportunity to showcase their talents. One artist, in particular, is American singer Gayle, who went viral on the app and is now an opener for Taylor Swift’s upcoming tour.
It’s clear to see how social media has given artists a platform to reach a wider audience. However, each post must have some strategy behind it. You may be wondering, why do I need a strategy? It’s difficult to watch artists like Charli D’Amelio rise to fame out of luck or algorithms, but that doesn’t mean you should dismiss a strategic approach to growing your page.
To help you out, we’ve listed some simple, no-cost strategies for increasing your social media following and finding your right audience.
As you approach your final year of college, the looming question of what comes next can be stressful and overwhelming. "What do you want to do after college?" is a common question from friends and family, especially if you're studying in the humanities and arts. You may be wondering if it's best to gain some real-world experience or start preparing for graduate school applications.
The job hunting process can be tough, with endless scrolling on job sites and the pressure to secure a job after graduation. While opportunities may seem plentiful, the competition is fierce. So, how can you stand out from the crowd? One way is by creating a portfolio. A portfolio is a collection of your best work, showcasing your skills and abilities to potential employers. Not only will it help you stand out from the competition, but it will also give you the opportunity to reflect on your accomplishments and growth as a student. So, as you navigate the job hunt and consider your options post-graduation, don't forget the power of a strong portfolio.
In our last blog post, we discussed how you should prepare an organic marketing strategy and set it up for success. Today, we’ll look into tangible steps you can take to expand your client base and increase brand loyalty.
Research and Updates
The digital marketing world is ever-changing, and you'll need to keep up with those changes. Learning about SEO (search engine optimization), the process of improving your website to rank better in engine search results is essential. These improvements will ensure your website is straightforward to find for potential clients, and that it provides them with some value.
You’ll need to use keywords and meta-tags (which appear on the website’s source code, not the text), and correctly label title tags. The methods and content for SEO are not stable; because they depend on what people want to look up, which, of course, is constantly changing.
Therefore, it’s important to keep yourself informed on updates and algorithm changes through research, and to use tools like Google’s keyword planner. All in all, the success of your business starts with you staying ahead of the curve.
It might be a good idea to look into an SEO course if this is all new to you.
So you’ve started a business. You have the willingness and drive to make it succeed. What you don’t have (yet) is a big budget or enough knowledge to select and use the tools at your disposal — such as the ones provided by Google, like Google Analytics, but also social media platforms and research tools for keywords.
A lot of technical information and jargon can be more confusing than helpful for someone new to digital marketing. In this article, we’ll help you understand what organic marketing is and how to set up a plan that works for you.
If you’re an aspiring performer or musician, chances are you’ve seen some schools ask you for a “pre-screen” recording. This is a video recording of your performance that you have to submit before getting invited for an in-person audition. It will be a deciding factor for the faculty, and with the number of applications each program can get, it’s important you get it right.
Being a professional artist is not a simple task. It involves a lot of effort, talent, some luck, and a lot of time dedicated to working on aspects other than your art. Modern artists, more than ever, need to market themselves — with a solid business knowledge is necessary to thrive as an artist. And that’s just not everybody’s cup of tea.
The Modern Artist Project’s goal is foremost, to support artists and academics so they thrive in their environment. We live in a digital world. New, life-changing technology is coming into our lives at a quicker rate than ever.
This means that even an older, well-established mentor simply does not have the tools to help you navigate the art world as it is now. It differs completely from what it was three, and even two generations ago. Let us be that helping hand.
The Modern Artist Project works as a support system for the modern artist and academic. We understand the struggle that is navigating the cultural sector. It’s exhausting to work on your art and run a small business around it simultaneously!
While that work and risk used to fall mainly in the hands of bigger publishers, we now have at our disposal the double-edged sword that is the internet. Anyone can create and share, barely anyone can get noticed for it.
Therefore, it’s more important than ever to have a service you can rely on for the technical and bureaucratic side of the creative field. Let’s look at what TMAP does.