WHY THE MODERN ARTIST PROJECT (TMAP)?

The Modern Artist Project’s goal is foremost, to support artists and academics so they thrive in their environment. We live in a digital world. New, life-changing technology is coming into our lives at a quicker rate than ever. 

This means that even an older, well-established mentor simply does not have the tools to help you navigate the art world as it is now. It differs completely from what it was three, and even two generations ago. Let us be that helping hand.

How the Digital Age Changed the Arts

Tiktok, for example, is an app that took off in the United States between 2017-2019 and has had an undeniable impact on the way the music industry operates. 

Songs that trend on the app usually end up on the Billboard 100, and due to the nature of the short video, artists are pressured to write songs around a soundbite that could go viral. 

The possibility of immediate success in a creative industry is very enticing, and it seems like everyone has an equal chance to thrive. The song ‘abcdefu’ by GAYLE, who wasn’t a well-known artist before her song became viral, is currently nominated for a Grammy.

However, it’s difficult to even start being noticed. There are so many people attempting to achieve the same success, and even if you get lucky enough to see this virality, it’s really hard to keep the momentum and turn into a successful artist. 

It’s also important to note that while apps like these can be great tools, their goal is to bring engagement in; they’re not on your side. Tiktok has a notoriously bad creator fund and an issue with long-term engagement, which forces creators out into other platforms in order to keep a consistent audience.

This navigation through the digital world is not an easy one, so a guiding light is a great help. That’s where we come in. 

With our artist development packages, we can help you with your CV, biography and portfolio, to ensure your successful presentation to the art world. And, with our personal brand packages, we can help you attract and engage an audience that’s interested in you and your work.

What makes TMAP different?

In an increasingly impersonal and ever-changing world, you need to be able to rely on someone who is adaptable and wants to see you succeed. This was the reason for the foundation of TMAP. 

We’re able to provide you with knowledge and support your professional journey based on personal accounts. Kristine Dizon, our founder, felt firsthand how confusing and isolating the first steps into the professional world can be. It’s even harder when you consider the role the internet now has for the arts and academia.

TMAP will help you every step of the way. We want to help you package yourself most professionally and appealingly to potential employers and support you in the development of your personal brand, with content creation, social media management and digital marketing services. No matter where you are in your career path, we can be in your corner.

We also understand that everyone’s journey is different, which is why we offer personalised services. We know that not everyone needs music engraving services, but also how hard it can be to find some for those who do need it. This adaptability is incredibly important for us to provide, and something we pride ourselves in.

Ultimately, our work is authentic and genuine because it comes from people who have experienced the same struggles that you have. We know what it’s like to feel entirely overwhelmed before submitting a dissertation. We understand how confusing building an academic or professional CV can be, with its unwritten rule book. And finally, we know how foreign and taxing managing your digital presence can be.

So, we’re here to help!

Some Final Words

There’s no guidebook on how to survive in the modern world. The work and risk that bigger media companies used to take on when contracting an artist now mostly relies on the individual. This can be an enormous pressure, particularly if you’re new to your industry.

I remember when my advisor told me she had a student drop out because of the exhaustion of working in the airport Starbucks and on her master's degree program. My advisor said that she felt lucky when she was working on her master’s and PhD, she worked as a teacher in that same university, which allowed her to focus on her desired career path. 

More and more, young professionals need to spread out their energy and focus on areas outside their expertise, making it harder to concentrate on their actual passion. We’re hoping to be the solution to this problem.

ANA PIZARRO

Writer
The Modern Artist Project