To succeed as an artist, you must first create a business for yourself. This can be done by building your brand on various social media platforms. However, balancing your business as you pursue your art can be difficult. To save you some time – and some stress – we’ve provided a solution to help you stay organized as you begin your journey in the art and music industries.
Social Media Management Tools
Living in a digital world has made social media a high priority for brands, businesses, and other creators. According to a Pew Research Center study from late 2022, influencers have a 54% chance of impacting purchasing habits for ages 18-29. Now more than ever, it’s essential for growing businesses to take advantage of social media and the effect it has on consumers.
To make this easy for you, we recommend using social media management tools. These tools help users balance their profiles on multiple platforms, allowing them to upload posts, track analytics, and manage each of their accounts – all from one website.
There are many sites to choose from, but we've selected some affordable, easy-to-use options to start you out with.
We think Buffer is a great choice for small businesses or individuals just getting started with managing their social media platforms. The best part: Buffer is free! Users who choose the free plan can manage up to three social media channels and schedule up to ten posts at once. For users who need to manage more accounts or schedule more posts, there are additional plans available starting at $5/month.
2. Zoho Social
Zoho Social is an additional option for managing your social media platforms. Starting at $10/month, users can manage nine accounts at once for platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and TikTok. Other features include a calendar for scheduling posts, an activity log, and an image editor. You can find more information on what each plan includes here.
Our final recommendation is Loomly. Although this platform starts at $26/month, it allows two users to manage each social media account. Additional features include hashtag suggestions, optimization tips, and post ideas for your target audience. Unsure if you want to commit just yet? Loomly has a 15-day free trial! Check out more about pricing and plans here.
Time to Log On!
The impact social media has on society can be overwhelming, especially for aspiring artists looking to build their brand. Thankfully, tools have been made available to help make this an easier process. Creating a business is intimidating and can cause doubts, but we hope these tools have brought you the confidence to take that first step in getting started!
Kristine Dizon is a multi-faceted performer, teacher, writer, author, linguist, and entrepreneur. She is Founder & CEO of the Music & Language Learning Center, The Modern Artist Project and co-founder of the Gran Canaria International Clarinet Festival and American Single Reed Summit. She is an artist for Uebel Clarinets and Silverstein Works. Learn more at www.kristinedizon.com.