I never thought in my life…that I would be able to host a podcast. I have always been very shy when it came to public speaking and was hesitant to start it. However, I saw that it was a necessity to share and have honest discussions about the creative industries with a variety of different professionals that had encountered a variety of different obstacles that led to their successes.
Be clear about your objective. This is something that is very important to make sure that you are reaching your target audience and that you are communicating your intentions to your listeners through these conversations. Make sure to guide the conversations in a way that allows your guest to not only feel comfortable, but also to tell their story. While there are hosts who have a script of questions prepared, if you have a clear idea of what your objectives are, you’ll be able to navigate organically the conversation in a way that it is genuine and authentic to your audience.
Invite people that you know. If you’re a shy person like me, this will help you feel more comfortable. My first episode with Julia Lougheed, Executive Director of New Works Project, is a good friend of mine and it felt like we were just having a conversation, except it was recorded. After the first couple of episodes when you develop your confidence, it doesn’t hurt to approach people that inspire you.
Understand your value. This is sometimes very difficult to realize because we might feel what we are doing isn’t special, but you have value in what you want to share. Don’t let the naysayers say otherwise! If you understand the value of your contribution and what you are sharing with your audience and you believe in it…your audience will believe you.
Patience. When I first started the podcast, I had done everything that I can to hold onto organic marketing. Basically, I did not pay for ads or boosts to promote the podcast. I wanted to build my audience in a way by word of mouth. This approach I chose to take was intentional as I also wanted to build a holistic approach in curating trust with my audience.
Monetize it. Early on, I realized that it was important to be able to monetize on the podcast and in being able to seek guidance from individuals who have had more experience in this field. I highly recommend Red House Productions, where they provide a variety of services that would help guide you on that path.
What I realized with having a podcast is that it opened possibilities in being able to reach out to audiences that also share the same difficulties and problems within the industry and being able to talk about they were able to overcome those and what advice they would impart to others. Hopefully these tips will help you in being able to get through the early stages of building your own podcast. Join our discussion and check out The Modern Artist Project Podcast. If you want to learn more about publishing you own podcast, schedule a free consultation with us today!
Kristine Dizon is a multi-faceted performer, teacher, writer, author, linguist, and entrepreneur. She is Founder & CEO of the Music & Language Learning Center, The Modern Artist Project and co-founder of the Gran Canaria International Clarinet Festival and American Single Reed Summit. She is an artist for Uebel Clarinets and Silverstein Works. Learn more at www.kristinedizon.com.