Harnessing the Power of Influencer Marketing

Marketing in our ever changing, digital world looks - and feels -very different from how people marketed their businesses in the past. It forces both small businesses and big companies to get creative in how they reach their target audiences.      
 
We’ve all heard of terms brand ambassador and content creator, and most likely, we’ve also all seen social media posts by common people being sponsored to promote businesses, products, or services. In this day in age, social media has become the most effective way for common culture to be able to publicize and be exposed to advertising. This process is referred to as influencer marketing. 

The Benefits
 
As the Millennials and Gen-Z are settling into their adulthood, social media is becoming the fastest and most efficient way for businesses to be promoted due to its prominence in society. Having a celebrity or multiple influencers, promoting one’s company increases brand awareness.
 
This then creates trust within your customers. Using well-known, likable people to represent your business will persuade potential customers to want to go to check out your products due to their status and credibility in society. People will gravitate towards celebrities’ interests because they look up to them, and in turn, cling to their peers' interests to connect to better relate to them.  For example, two female rappers, Cardi B and Saweetie, had special meals made after them at McDonald’s. This brought a lot of people to the fast food chain because their names were linked with the business.


Using certain influencers, can also create variety in the demographic of your audience. Your product may be useful to people from all different backgrounds, but if your marketing techniques are only aimed towards one, you won’t reach any others.  For instance, Samuel Jackson is a figurehead for Capital One credit cards. Having him as a face for their company expands the audience to people in his age group, the black community, and even Marvel fans!
 
How to Make the Best Use of It

1. Take your feedback into account. The great thing about social media is not only can you quickly release content, but you are also able to receive the feedback on it just as fast. Users are able to comment, like, and share their thoughts.These analytics can then tell you what things could be done better and what is going well as far as consumer reaction or likeness.
2. Use a variety of influencers. As previously stated, having diversity in your influencers also brings diversity in your consumers. This will allow you to reach different audiences and increase your following, which will then increase profit.
3. Make sure the content is unique and creative. Yes, having an influence as an ambassador is important. However, they have to be innovative about the content they produce in a way that will benefit the business they’re representing. It’s great to have a platform, just be sure to make the best use of it!

If you want to learn more about marketing, schedule a free consultation with us today! ​

Patiana Thomas

Writer
​The Modern Artist Project