In today's competitive creative world, there are countless talented artists striving for visibility. Promoting your artistic output goes beyond simply displaying your work to an audience. Mastering the art of self-promotion can be the key to advancing your career. Understanding exactly what you want to showcase to the world and the methods you take plays an important role in gaining recognition and building your reputation.
Let’s dive into ten tips to help navigate the realm of self-promotion in the creative industries and maximize the impact of your artistic output at events and exhibitions.
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No matter which industry you choose to go into, networking is crucial for success as a professional. Simply put, networking is all about building connections and creating relationships. Having this connection with other professionals proves to be beneficial when finding a job; study shows that 85% of jobs are filled as a result of networking.
While in-person meetings are the most impactful way to network, oftentimes that first step begins on social media. That being said, making those meaningful connections is easier than you think! We’ve recommended some social media sites to help you network as an artist. Have you ever discovered a new product or service from someone you follow on social media? Chances are, this was a result of influencer marketing. Similar to a celebrity endorsement, influencer marketing is a strategy used by brands to reach their audience through influencers on social media. These influencers are paid by brands to advertise their products on social media, which tells their audience they endorse the brand.
An example of this marketing technique comes from social media personality Brittany Broski. Over the years, Brittany gained a large audience from her comedy and beauty videos on YouTube and TikTok and currently has 1.2 million followers on Instagram. She recently partnered with the cosmetic company Smashbox, which was made possible due to her status on social media along with her content related to makeup. Now it’s your turn. We’ll walk you through the process of influencer marketing and how you – as an artist – can become an influencer yourself. If you’re an artist of any kind, particularly if you’re starting to show your art to the public, getting reviews is incredibly important. Having your work looked at and talked about will help so much in getting people to know your art.
Whether you’re releasing an album, have a live performance, or are putting together an exhibition, here’s how to get your art reviewed. As you approach your final year of college, the looming question of what comes next can be stressful and overwhelming. "What do you want to do after college?" is a common question from friends and family, especially if you're studying in the humanities and arts. You may be wondering if it's best to gain some real-world experience or start preparing for graduate school applications.
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AuthorKristine Dizon is a multi-faceted performer, teacher, writer, author, linguist, and entrepreneur. She is Founder & CEO of the Music & Language Learning Center, The Modern Artist Project and co-founder of the Gran Canaria International Clarinet Festival and American Single Reed Summit. She is an artist for Uebel Clarinets and Silverstein Works. Learn more at www.kristinedizon.com. Archives
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