 The "M" word, marketing, has been a topic of extensive discussion due to the recent trends it has manifested in our daily lives. Marketing was once a concept primarily comprehended by businesses. However, in this digital age, an increasing number of individuals are now engaging in self-promotion or marketing their creations online. As marketing and advertising have transitioned into the digital sphere, they have extended into the realm of visual creativity and artistry. What Has Changed In the past, word-of-mouth and physical promotions (such as posters, brochures, banners, etc.) were the most common methods for businesses to raise awareness and attract customers. While these approaches can still be effective today, it's crucial for business owners to stay up-to-date with current trends. Visual storytelling has demonstrated its ability to achieve similar results as traditional techniques. Visual storytelling involves the use of creative imagery to narrate a compelling story that captures the audience's attention and enables them to grasp the message the business aims to convey. This approach is evident in various forms, including 15-30 second commercials on TV or YouTube ads, sponsored pop-ups as you browse through your Instagram or Twitter feed, and advertisements encountered while browsing the internet. The Power Of Visual Storytelling One thing that every business owner, salesperson, or marketer would emphasize as the utmost priority in their field is understanding their audience. The demographic of the audience stands as the most critical factor when producing content, as it dictates the suitable approaches to engage potential consumers. They would also likely specify that their target audience falls within the age group of 18-24. This particular age group, having grown up with technology, is more inclined to connect with the art of visual storytelling. Technology has inadvertently contributed to shorter attention spans and increased susceptibility to distractions among the newer generation. In the realm of digital art marketing, this trend can be advantageous. Creators can leverage these traits to their benefit by crafting captivating images and media that instantly seize the audience's attention, effectively promoting their product or company. Traditional marketing methods of simply presenting an idea and attempting to sell it no longer resonate with today's audience. People seek creativity, effort, and a demonstration of a business's commitment to its ideas. This is why many choose to employ visual storytelling techniques, recognizing them as a potent tool for effectively reaching their audience. How This Can Help You As An Artist As an artist marketing yourself, you are essentially selling your skills to potential employers and networking contacts. Visual storytelling and digital art marketing are integral components of your craft, and understanding their potential benefits is crucial. Your visual art should narrate the story of your artistic journey, revealing how various life lessons and experiences have molded you. This authenticity not only showcases your visual storytelling prowess but also allows your audience to get to know you on a personal level as an artist. If you want to learn more about marketing yourself as an artist, schedule a free consultation with us today!
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AuthorKristine Dizon is a multi-faceted performer, teacher, writer, author, linguist, and entrepreneur. She is Founder & CEO of the Music & Language Learning Center, The Modern Artist Project and co-founder of the Gran Canaria International Clarinet Festival and American Single Reed Summit. She is an artist for Uebel Clarinets and Silverstein Works. Learn more at www.kristinedizon.com. Archives
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