Exploring Video Marketing Strategies for Artists

Marketing yourself as a creative is anything but easy, especially when it comes to creating video content for your audience. With that in mind, it’s important to be strategic with the content that you make online, instead of simply creating it without any clear-cut focus.​

There’s quite a bit to be aware of pertaining to marketing your video content as a creative, so don’t overlook the importance of it. To help provide you with a head start, below are some proven strategies that help broaden your exposure as a creative. 

So, without any further ado, here are some important video marketing strategies to help market yourself online. 

Build Anticipation

Even if you have a small audience, as a creator, building anticipation is extremely helpful to set a standard for the way to market content as you gain a larger audience base. The idea is like the act of “faking it till you make it,” in that, you need to be confident in your brand and how you communicate that in your videos, even if the numbers don’t back it up quite yet.

Building anticipation could be as simple as posting on different social media channels to cross-promote content. It doesn’t matter how big you are, cause even superstars like Taylor Swift post on X in order to market tickets. All this to say, self-promotion is crucial to success at any level, so making people aware of upcoming projects is a great way to grow as a creative. 

Market to Your Audience

Promotion is important, but so is promoting to the right audience, because it will help you carve out a lane for yourself. Take, for instance, if you specialize in producing electronic dance music with a futuristic twist, it would be prudent to target a tech-savvy and younger demographic, which is likely to result in a more successful outreach.

Nowadays all sorts of analytics are available on practically every social media channel, so by paying attention to the audience that watches your videos, you can make sure to reproduce content that has been successful. 

Over time it will become more and more apparent, but early on make content based on instincts, and simply be consistent with how you do it.

Collaborate with Similar Creators

It doesn’t matter if you’re a musician, create art, comedian, or all the above, collaborating with similar creators is a great way to build an audience. A great example of this is the music producer and filmmaker Kurt Hugo Schneider, who would collaborate with aspiring artists to create numerous covers.

Through collaboration, you’re able to expand your network as a creator online, so be open to reaching out to those who make content like yourself. It may work or it may not, but making the effort is important for curating potential collaborations down the line.

I hope that these strategies can help you understand some of the most important aspects when it comes to video marketing strategies as an artist. Although the journey ahead may take quite some time, take it day by day and you will be surprised by the results.

If you want to learn more about how to find your way as a creative online, schedule a free consultation with us today!

ETHAN KING

Writer
The Modern Artist Project